Cliche not cliche
Unexpired Section started from the concept of having clothes that we can actually wear on many occasions, for many years, without worrying about trends changing.
One day, my brother and I just talked to each other about how long we're going to chase what's trending right now. I know most of what's trending now is super cool, but will we ever stop chasing? With that thought in mind for so long (a few years, lol), we finally asked ourselves, what do we like? What's actually our taste? And why don't we just be genuine to ourselves and design what we actually like? I think that's our foundation here at Unexpired Section (to not lie to ourselves from the beginning).
P.S. I truly believe that the best clothes are the ones you can keep in your wardrobe for years and wear on all sorts of occasions despite the brands.